| Effective
Search Engine Marketing Requires Knowing The Rules of
Submission and Designing Your Site To Those Rules
Our Search Engine Marketing Program
Search engine marketing is a continual process that needs
to be paid attention to over time. It is also a rapidly changing
environment that can cost you dearly if you do not prepare
effectively or receive the correct advice. Other websites
are constantly in competition with your site to get the best
rankings possible. Therefore, periodic rank reporting and
modifications are required to meet a search engine's particular
indexing changes or to retain the optimal rankings you have
already in place.
| Sample
Search Engine Rank Reports |
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December
2003 Report Example for dmmlegal.com
(Click image for more detailed view) |
Our search engine marketing service employs
overkill reporting of our efforts so you know that your marketing
revenue is paying for what you contracted for. We provide
detailed ranking and traffic reporting published online for
you to see and allows us to discuss where your website stands
and what areas need to be concentrated on to increase your
listings and rankings. Every step of our marketing efforts
are documented and supplied to you as proof of our work in
getting your site indexed effectively.
Our particular search engine placement marketing
is the most effective and economical form of generating traffic
and revenues from your website. It has especially proven to
be a highly effective and affordable plan for most small business
websites.
Search Engine Marketing Myths and
Pitfalls
These days, most search engines are making it appear they
require a payment in order for your site to be indexed (see
this March 2002 article). Although there are pay-per-click
models that we recommend in some cases, this statement is
generally not true.
What they also don't tell you is if you do
not have your site setup or designed to be indexed effectively
before submitting to them, you will remain buried on the 20th
- or worse - page in ranking, where no one will likely ever
find you. In other words, there is no guarantee that the fee
you pay to them is going to generate traffic to your site
- all they are guaranteeing is that they will index it. These
are just two quick examples of what to be careful of when
trying to get your site indexed that can waste your time and
money.
There are also search engine optimization
(SEO) companies that charge incredible monthly fees claiming
to guarantee top page rankings,
which no company out there can do. Truly effective SEO companies
follow the rules of search engine indexing and, thus, generally
fare well with top page rankings for the right keywords or
phrases. See
this information from Google for reference.
To get a better understanding of what is
involved with search engine placement marketing, see
this recent article explaining the pitfalls and requirements
of search engine marketing. The points covered here are what
we stress to convey to our clients in understanding their
online marketing efforts.
Contact Jim Gervais toll-free at 1-866-744-1454
/ 757-728-0099 in Hampton Roads, VA, or email webmaster@graphicmemory.com
for more details.
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